Email Marketing Campaign Design
A good email marketing campaign design results from several things.The first rule is to keep it simple, but if your email has only a flashy headline and graphics at the opening, but isn’t followed up with valuable content, then your results are likely to be less that you want.Readers tend to be turned off by ‘gimmicky’ emails, so you should avoid that by using the elements of design presented below.
Begin with a newsletter format.A survey conducted by the Nielson Norman Group has shown that the typical reader of email newsletters will spend 50 seconds on average in review. However, a simple email is likely to hold a readers attention for only about four seconds. So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. We come now to a bit more about the best principles of design for the newsletter or email.
The most import thing is to prepare an email marketing design that will not only capture the readers attention immediately, but will also pull in the reader for a much longer time. Most consumers only read a small fraction of the emails they get, and most of the ones that are actually opened are only scanned for content.People respond differently to advertising design, so it is critical that you have a good understanding of the audience you are trying to reach and that you design your message to appeal to them specifically.
Because most emails are never opened, it is critical that your subject line stand out from the rest to ever have a chance.It is very good practice to use the readers name in the subject line, as well as in the salutation of the actual email message.Present you subject line in a way that cleary suggests something new and unique as a way of solving a key need or issue. Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold. Take a few days to list the subject lines that have compelled you to actually read an incoming email, then analyze them to understand why they worked with you.
Another of the key elements in your email design may involve the use of colors and graphics in ways that that quickly call the attention of your readers to key benefit statements and calls for action.In addition, use colors carefully by integrating them smoothly with the narrative, an be sure that the graphics that you use have a clear communication purpose, rather that to simply enhance appearance. Colors and graphics must be a clear element of the message you are trying to convey.
Additionally, recognizing that you really have only 4-5 seconds to gain the attention of the typical email scanner, you need to present your copy in a way that the key elements and challenges of your message stand out quickly. Furthermore, they must be presented in a way that not only grabs attention, but also compels the reader to continue on to get even better information.
Finally, your email marketing message must convey a clear and compelling call for action from the reader. Be very specific about what you want them to do and provide them all the information and contact information they will need to get the action accomplished quickly. For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.
Tags: email marketing, email marketing campaign, email marketing design