Optimise Call Centre Productivity With Mobile Marketing
When the ads run and the phones light up you need to staff for the peaks or risk missing business.
Staffing costs need to be considered when running a new advertising campaign to ensure those calls aren’t lost.
To counter this cost and to retain those potential clients, businesses are increasingly adding a text response option alongside free calling numbers and web addresses. This easy option increases overall response (often 2-3 times) but also takes the peak off calls.
An unanswered phone call is a lost lead, and ever lost lead is a cost to the business. Text responses allow businesses to enjoy a higher response rate (2-3 times) and it also means a client can be called back when work load allows, so businesses aren’t losing those precious leads.
Mobile marketing companies can set up a text response which can advise a client they will be called back soon, or can provide further information on the product, or what they can do next. The business then has the clients number to add to a database and can schedule the call centre staff to contact the clients during the off peak times.
Call centre stars with the highest sales conversion rates can be given the list of clients to call back, converting that lead into a sale and making the advertising spend per sale decrease. Mobile marketing allows managers to monitor workloads and ensure that staff always have something to follow up on during those off peak times.
A mobile marketing campaign is easy to implement and make a part of a business’s new and existing advertising campaigns. A mobile marketing campaign can be a valuable business tool for managers to work on staffing levels and coverage at peak times. A campaign will quickly pay for itself many times over.
Visit www.txt2get.com.au to take a look at mobile marketing and how this simple and efficient form of communication can work for you.
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Tags: advertising, call centres, marketing, marketing tool, mobile marketing, mobiles, online tool, sales leads, sales ROI, sms, Text Marketing, texts