Marketing Mentor Mobile Version for the New Advertising Medium

Customers are exposed to ads multiple times, the more they hear it the more they will register. Advertisers need to remember this while developing advertising campaigns.

Customers are exposed to ads multiple times and might not realise they want more information until they have heard it a few times.

Once the advertisment has captured a consumer, they will decided to respond. In this case, the consumer will concentrate on the last 10 seconds of the advertisement compared to the first 20. This is where mobile response option should be included.

A consumer wanting to take up an offer in an ad will be actively listening for ways to accept the offer or find out more information. Their attention is high, so you have the opportunity to add an extra call-to-action. Including a text marketing interaction option provides consumers with a quick and easy way to interact with a business and register their interest in the product on offer.

Some consumers will have time to stop and got to a computer to look up a website, others might be able to call a freecall number, but it is likely that most will not be able to stop. Giving the consumers a simple third option increases the likelihood of responses, especially when that third option is the swift and efficient text marketing alternative.

Text marketing allows advertisers the chance to promote their product further, or advise that a sales person will be in touch. Responses can include further contact details straight to a consumer’s phone to follow up later.

Each new campaign can have a different text message response, it’s an easy and flexible way to increase the effectiveness of an advertising campaign.

Learn more about mobile marketing. Stop by www.txt2get.com.au where you can find out all about text marketing and what it can do for you.

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