Think Like A Customer To Gain Sales
Wednesday, July 28th, 2010Too many ads simulate interest but fall short on facilitating responses and sales. Advertisers need to think like customers to grab those potential sales.
Time is a precious commodity, and customers have busy lives too. Not everyone has a pen handy to write down a web address or time to call a freecall number. Advertisers are failing to turn immediate interest in an ad into a sale.
Text marketing is an easy way for advertisers to provide a fast and effective option for customers to follow up their interest in an ad.
Telling a customer to call a number, or go to a website assumes that the customer will remember the long number or address, and it assumes that they have the 5-10 minutes to do this. Customers could be anywhere when they see this ad, or they simply don’t have the time.
A short word sent off in a text takes under 30 seconds. Text marketing allows time-strapped customers the opportunity to be sent further information, directly to their phones, without having to stop everything and take the time to follow it up. The customer then has the information they need, right there, to either follow up when they have the time, or the business can call them at a later time. This makes life easier for the customers and provides businesses with a solid lead to follow up on. And even better, customers can get a response no matter what time of the day.
Mobile marketing provides an opportunity to show a company has good customer relations, and provides efficient service before a customer is even aware they want to be a customer. By providing an easy way to interact with the company through mobile marketing, a business shows it is thinking about what is easiest for the customer.
Visit www.txt2get.com.au, to see how text marketing can help your business think like a customer and gain sales.
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