Marketing Mentor Mobile Version for the New Advertising Medium

Christmas isn’t far away. But for businesses it is closer than they realise. Christmas marketing and advertising campaigns are already in front of the managers.

The key to Christmas advertising is to find a way to stand out from the rest. Customers are flooded with messages about sales and discounts over the holiday period, but it is up to a business to find a way to break through the noise.

Providing a customer with a text call to action allows a business to send further information direct to their phone. They can then refer to that information when they are looking for the product. The business can then follow that lead up at a later date.

Customers are already busy, and the added pressure of the holiday period means they just don’t have time to stop what they are doing and follow a traditional call to action. Providing a free call number or a website isn’t going to capture the customers over the holiday season. Mobile marketing provides a quick and efficient call to action that a customer can easily follow.

When writing Christmas marketing collateral, businesses need to consider if the traditional call to actions are appropriate in the swiftly changing mobile-dominant world. While customers are constantly exposed to advertising, the Christmas period is an even more hectic time for advertising and customers can easily feel overloaded with messages. Integrating a mobile marketing platform into a marketing strategy ensures that businesses present an easy and efficient way to capture the customer’s holiday attention and the all important Christmas spend.

Take Santa out of the centre of your advertising, and replace it with a cost-effective and efficient way to stand out from the noise of the other advertisers. Integrating mobile marketing will help you stand out from the rest and achieve your Christmas season sales targets.

Visit www.txt2get.com to see how easy it is to integrate text marketing into your holiday marketing campaigns.

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Interacting with customers can be easy with mobile marketing SMS campaigns. It offers customers a chance to win prizes, while companies have the chance to double and triple ad responses.

There are numerous ways SMS keywords can be used, and they can all be easily run using TXT2GET keywords. Australia Post recently placed keywords on items of purchase, while Telstra Shop used a keyword in a series of TV ads. SMS competitions are simple, cost-effective and require minimal manual administration.

Here’s how 2UE, Sydney’s leading talkback radio station, achieved its goal of audience retention, encourage engagement and attracted new listeners through print by running an SMS competition campaign.

2UE gave audiences a chance to win a holiday to Hunter Valley during Food & Wine Month by running the ‘Tim Webster Hunter Valley Escape Competition’. The competition was promoted on live radio and published in 13 national and community Fairfax Media publications.

Listeners were asked to enter this competition by texting the keyword 2UE 954 and their name to 19 33 33. Those who saw the ad in the newspaper were asked to text 2UE and their details to the same number.

2UE used the ability to have multiple keywords to their advantage. The flexibility of multiple keywords allowed 2UE to reach audiences in radio and prnt and still be able to track the source of the audience.

Companies can use multiple keywords and still have all of their responses conveniently streamlined into one system. 2UE was able to determine additional characteristics, behaviors and sources of the audience based on real time response reports.

SMS campaigns are advantageous for the company and consumer. Mobile technology replaces manual administration and the sorting of paper entries. For the customer, the process of entering a competition using SMS is faster and easier than filling out an online entry form.

2UE received more than 1000 entries by the end of the seven day campaign. This is more than double the amount of responses usually generated in short term campaigns.

“We’re very happy. It was interesting to see success of live radio reads and the ability to track immediate responses,” says Rebecca Coleman, 2UE Promotions Manager, “We also gained great insight into both listeners and readers and their habits by being able to see exactly when they responded. People that texted after seeing the newspaper ads did so on the day the newspaper went to print, but also during the following few days.”

This promotional campaign was a success for 2UE. Mobile marketing helped 2UE reach its objectives.

Check out this free trial to see how mobile marketing to could benefit your company.

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Telstra has announced plans to cut internet access of 1.6 million Blackberry and iPhone users. The announcement follows the telco’s loss of millions from customers overspending and failing to pay bills.

An “app cap” will be applied and internet access will be barred from users of smartphones until the next cycle. Telstra is expected to have the cap implemented by the end of this financial year.

Telstra’s chief financial officer, John Stanhope, says the main problem is the “bill shock” that customers experience when they do not expect a large bill.

“It [app cap] stops the charge, but it also stops the service,” Stanhope says.

Customers who use the internet service will be inconvenienced by the mobile internet barring, but businesses with mobile internet advertising will be hit particularly hard by the “app cap”.

Telstra has advised the “app cap” is not expected to affect basic SMS services. SMS has already proved to be a reliable and cost effective way of interacting with customers. Customers now have greater incentive to keep a cap on bills by using SMS rather than mobile internet.

Digital and traditional advertisers are turning to SMS mobile marketing in increasing numbers. The mobile marketing company TXT2GET has been offering advertisers mobile keywords as an alternative form of marketing to retain customers and increase advertising response.

“By using SMS keywords in advertising a marketer can double or triple responses to advertising. It also helps them measure what’s WORKING and what’s not,” says TXT2GET’s Australian Country Manager Andrew Campbell, “Sydney’s talkback radio station 2UE was able to increase audience interaction by using SMS. They asked listeners to enter a competition by texting 2UE to 19 33 33. By the end of their 7-day campaign, over 1000 entries were received, more than double the usual response.”

With Telstra’s internet barring, accessing the internet to visit a website to complete a form will not always be possible. The unaltered SMS service, however, will ensure Telstra’s 1.6 million smartphone customers ability to interact and communicate with companies using TXT2GET keywords.

See how you can use mobile marketing for your own business needs. Try out TXT2GET Free Trial now!

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Holidays are a great time for businesses, increased spending trends, attracting new customers and the all important sales increases. But the holidays present a challenge for ensuring that advertising spends are measurable.

A successful advertising and marketing campaign needs to be measurable and the results have to be able to be reported on. But what brings a customer into your business over the holiday? How can you track if that spend is just from foot traffic, or from your advertising spend?

The holiday period is a stressful and hectic time for business and customers alike. Adding an additional pressure on staff to question customers in an attempt to gather information about what has attracted them to the business isn’t going to be welcomed by either group. So businesses need to find other ways to capture this data. Vouchers are a traditional way to attempt to gather information, but this requires customers to actually read the publication they are in, clip them out and then remember to take them on their shopping trips.

A customer will more often than not be carrying their mobile with them while they shop. Businesses can use this to their advantage by creating a mobile marketing voucher campaign. This voucher can be presented in store and then allow the business to capture the data in their point of sale systems. Creating a mobile marketing campaign is beneficial for both the customers and the business.

When developing your holiday marketing strategies, consider integrating text marketing into your approaches. Developing an attractive mobile voucher that can be sent direct to a customer’s phone and presented in store will ensure that the results of the holiday campaign are measurable.

Visit www.txt2get.com to see how easy it is to integrate text marketing into your holiday marketing campaigns.

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A recent mobile marketing conference in New York discussed the effectiveness of mobile campaigns and the key to developing a successful campaign.

The Interactive Advertising Bureau’s Marketplace: Mobile conference panellists discussed effective campaigns and how to figure out the right mix for a successful mobile campaign.

The attendees agreed that there is no one size fits all answer to developing a mobile marketing campaign. When developing a new campaign it is important to look at the technology available, the levels of access to mobile technology and how mobile marketing would fit into advertising methodologies in the region. Findings of the conference indicated that it was important to have cohesive campaign goals, but targeted for the local audience.

A closer look at the mobile marketing campaign of a major computer hardware company showed the importance of allowing for the region’s unique characteristics when developing campaigns. The company’s effort in Indonesia paid off with a change of focus. The company moved away from smart phone technology to focus on feature phone technology, the predominant technology in the region. The company managed to maximise their campaign with a closer look at their target audience.

The panellists also discussed the importance of ensuring mobile marketing campaigns were still developed with the rules of basic marketing in mind. Advertisers were reminded that mobile marketing is an effective tool, but only when used correctly.

Panellists advised advertisers to not “just go mobile for mobile’s sake”. Mobile marketing is a powerful and extremely cost effective way to increase interest in a business. But to get the best results from any campaign, it is important to have clear and measurable objectives. To increase the effectiveness of a mobile marketing campaign, it is important to make it a star of the campaign.

A strong mobile marketing presence in a campaign will ensure that a business will reach the highest number of potential clients.

Visit wwwww.txt2get.com.au to learn more about this easy to implement and highly rewarding mobile marketing tool.

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An Australian advertising campaign launched by Tourism Australia featured a bikini-clad Australian woman asking television viewers from around the world… ‘where the bloody hell are ya?’

The infamous advertisement was aimed at generating an interest in Australia’s wildlife, and presumably its women.

The contact details provided in the advertisment were in the form of a website address and a local toll-free number to acquire more information.

Having taken the time to watch the Australian bombshell in the advertisement, viewers were then encouraged to respond to the ad.

However, this would involve people on the move- on buses, trains, in cars, walking dogs- to remember the website address and visit the site later for more information.

Research suggests that this doesn’t happen. So knowing where the bloody hell your customers are when they see your billboard, or hear your radio ad, is actually quite important.

So it seems that by not providing an easier medium to engage their consumers, such as text marketing, Tourism Australia has missed out on a significant opportunity to hear responses regarding their advertisements.

Recent studies have found txt marketing can be up-to 3 times more effective in generating responses to advertising than tradional forms of communication.

This was visible in a New Zealand financial firm, Spicers, who received a total of 550 responses to their radio advertisement. Of the 550, 103 used a toll-free number, 140 preferred to use the [Spicers] website, but the majority of respondents (307) preferred to txt.

Text marketing is about the now. When advertising through any medium, it pays to offer a a response mechanism which can be used by anybody, anywhere.

Text marketing allows businesses to communicate with thier customers through a personalised medium and assure that they never miss a business lead.

Looking to find the best deal on text marketing, then visit www.txt2get.co.nz to find the best advice on mobile SMS marketing for you.

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