Marketing Mentor Mobile Version for the New Advertising Medium

Businesses work to attract new business, but what about the clients a business already has? The traditional loyalty programmes are a go-to system, but once the information is gathered, are you actually utilising that valuable resource to its full potential?

Mobile marketing allows businesses to send vouchers direct to their customers’ mobile phones. Customers can be sent a rewards newsletter, or be sent a link to a mobile site displaying rewards the customers, alongside a key word and short code. The customer can choose their reward and the information is then sent directly to your customer’s phone. The customer could be sent a simple code, a barcode or even an MMS message. The customer can take that voucher to a participating business and spend the voucher in-store.

The opportunities to develop mobile-based loyalty programmes are significant. Systems can be put in place to send offers directly to a customer’s mobile, and all the customer had to do is reply to accept the offer. SMS messages, links and MMS messages can all be sent to most phones, so the customers can carry a business’s brand with them, no matter where they are.

Old fashioned paper-based loyalty programmes can be time consuming and cost-intensive, making them prohibitive to some businesses and impractical to others. Utilising mobile marketing makes loyalty programmes available to all businesses, no matter what their customer-retention budgets.

The future development of mobile marketing is pointing towards everything happening on a mobile phone. Mobile phones can already be used to pay for goods and services, as tickets on buses and entry to events. The efficient and cost effective system is rewarding early adopters with great results. Those businesses sitting back will soon be left behind.

Remember the importance of your current clients and revitalise your loyalty programme with a shift to a mobile-based system today.

Visit www.txt2get.com to find out how to integrate a Mobile Marketing loyalty programme into your business.

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A recent mobile marketing conference in New York discussed the effectiveness of mobile campaigns and the key to developing a successful campaign.

The Interactive Advertising Bureau’s Marketplace: Mobile conference panellists discussed effective campaigns and how to figure out the right mix for a successful mobile campaign.

The attendees agreed that there is no one size fits all answer to developing a mobile marketing campaign. When developing a new campaign it is important to look at the technology available, the levels of access to mobile technology and how mobile marketing would fit into advertising methodologies in the region. Findings of the conference indicated that it was important to have cohesive campaign goals, but targeted for the local audience.

A closer look at the mobile marketing campaign of a major computer hardware company showed the importance of allowing for the region’s unique characteristics when developing campaigns. The company’s effort in Indonesia paid off with a change of focus. The company moved away from smart phone technology to focus on feature phone technology, the predominant technology in the region. The company managed to maximise their campaign with a closer look at their target audience.

The panellists also discussed the importance of ensuring mobile marketing campaigns were still developed with the rules of basic marketing in mind. Advertisers were reminded that mobile marketing is an effective tool, but only when used correctly.

Panellists advised advertisers to not “just go mobile for mobile’s sake”. Mobile marketing is a powerful and extremely cost effective way to increase interest in a business. But to get the best results from any campaign, it is important to have clear and measurable objectives. To increase the effectiveness of a mobile marketing campaign, it is important to make it a star of the campaign.

A strong mobile marketing presence in a campaign will ensure that a business will reach the highest number of potential clients.

Visit wwwww.txt2get.com.au to learn more about this easy to implement and highly rewarding mobile marketing tool.

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Too many ads simulate interest but fall short on facilitating responses and sales. Advertisers need to think like customers to grab those potential sales.

Time is a precious commodity, and customers have busy lives too. Not everyone has a pen handy to write down a web address or time to call a freecall number. Advertisers are failing to turn immediate interest in an ad into a sale.

Text marketing is an easy way for advertisers to provide a fast and effective option for customers to follow up their interest in an ad.

Telling a customer to call a number, or go to a website assumes that the customer will remember the long number or address, and it assumes that they have the 5-10 minutes to do this. Customers could be anywhere when they see this ad, or they simply don’t have the time.

A short word sent off in a text takes under 30 seconds. Text marketing allows time-strapped customers the opportunity to be sent further information, directly to their phones, without having to stop everything and take the time to follow it up. The customer then has the information they need, right there, to either follow up when they have the time, or the business can call them at a later time. This makes life easier for the customers and provides businesses with a solid lead to follow up on. And even better, customers can get a response no matter what time of the day.

Mobile marketing provides an opportunity to show a company has good customer relations, and provides efficient service before a customer is even aware they want to be a customer. By providing an easy way to interact with the company through mobile marketing, a business shows it is thinking about what is easiest for the customer.

Visit www.txt2get.com.au, to see how text marketing can help your business think like a customer and gain sales.

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When the ads run and the phones light up you need to staff for the peaks or risk missing business.

Staffing costs need to be considered when running a new advertising campaign to ensure those calls aren’t lost.

To counter this cost and to retain those potential clients, businesses are increasingly adding a text response option alongside free calling numbers and web addresses. This easy option increases overall response (often 2-3 times) but also takes the peak off calls.

An unanswered phone call is a lost lead, and ever lost lead is a cost to the business. Text responses allow businesses to enjoy a higher response rate (2-3 times) and it also means a client can be called back when work load allows, so businesses aren’t losing those precious leads.

Mobile marketing companies can set up a text response which can advise a client they will be called back soon, or can provide further information on the product, or what they can do next. The business then has the clients number to add to a database and can schedule the call centre staff to contact the clients during the off peak times.

Call centre stars with the highest sales conversion rates can be given the list of clients to call back, converting that lead into a sale and making the advertising spend per sale decrease. Mobile marketing allows managers to monitor workloads and ensure that staff always have something to follow up on during those off peak times.

A mobile marketing campaign is easy to implement and make a part of a business’s new and existing advertising campaigns. A mobile marketing campaign can be a valuable business tool for managers to work on staffing levels and coverage at peak times. A campaign will quickly pay for itself many times over.

Visit www.txt2get.com.au to take a look at mobile marketing and how this simple and efficient form of communication can work for you.

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