Marketing Mentor Mobile Version for the New Advertising Medium

Businesses work to attract new business, but what about the clients a business already has? The traditional loyalty programmes are a go-to system, but once the information is gathered, are you actually utilising that valuable resource to its full potential?

Mobile marketing allows businesses to send vouchers direct to their customers’ mobile phones. Customers can be sent a rewards newsletter, or be sent a link to a mobile site displaying rewards the customers, alongside a key word and short code. The customer can choose their reward and the information is then sent directly to your customer’s phone. The customer could be sent a simple code, a barcode or even an MMS message. The customer can take that voucher to a participating business and spend the voucher in-store.

The opportunities to develop mobile-based loyalty programmes are significant. Systems can be put in place to send offers directly to a customer’s mobile, and all the customer had to do is reply to accept the offer. SMS messages, links and MMS messages can all be sent to most phones, so the customers can carry a business’s brand with them, no matter where they are.

Old fashioned paper-based loyalty programmes can be time consuming and cost-intensive, making them prohibitive to some businesses and impractical to others. Utilising mobile marketing makes loyalty programmes available to all businesses, no matter what their customer-retention budgets.

The future development of mobile marketing is pointing towards everything happening on a mobile phone. Mobile phones can already be used to pay for goods and services, as tickets on buses and entry to events. The efficient and cost effective system is rewarding early adopters with great results. Those businesses sitting back will soon be left behind.

Remember the importance of your current clients and revitalise your loyalty programme with a shift to a mobile-based system today.

Visit www.txt2get.com to find out how to integrate a Mobile Marketing loyalty programme into your business.

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If a client calls a free call number to register their interest and no one is there to answer it, the business is losing a potential sale. Every unanswered call affects a business’s profits.

According to a recent survey by a mobile marketing company, only 30 percent of businesses answered their freecall numbers between 6-8am and 6-8pm, despite having purchased advertising space during these times. Poor planning results in lost sales.

Everyone is busy and time is precious. If a client is interested in an offer, then they will act on it. If the only option is a free call number, then they expect to find out more about the offer when they call. That is a warm lead, but if there is no one answering, then that lead quickly cools off. The client might forget to call back, or lose interest. This equates to lost sales.

By making it easy for a client to register interest in a product or service, an advertiser is taking the opportunity to capture that potential sale, and not lose it to an unanswered call.

A simple and cost-effective way to provide an instant response to a prospect’s interest is to include a text call to action. Text marketing is the most efficient way for prospects to interact with a business. A text can be responded to 24/7 and leads followed up when staff are back the next morning.

The only limit to the text responses that can be set up with a text campaign is the character limit. Text campaigns can be designed to be a simple response right through to a series of interactive texts. A business can create a multi-level registration process, or just more information about the product on offer.

Don’t miss out on sales because no one is there to answer the phones. Make your next marketing campaign feature a text marketing call to action.

Visit www.txt2get.com.au to see how your business can use text marketing in your next advertising campaign.

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A mobile marketing conference held recently in New York discussed how to create long term success with mobile marketing campaigns and how to make the most out of the technology.

The Interactive Advertising Bureau’s Marketplace: Mobile conference panellists discussed what makes campaigns successful and what ingredients are needed to ensure that a mobile marketing campaign delivers results for the business.

The panellists agreed that a mobile marketing campaign needs to be planned and fit the business’s overall marketing strategy. The campaigns need objectives and measurable results. It was decided that it is important for campaigns to have long term goals and strategies, rather than be a series of one-off campaigns.

The experts analysed a large hardware company’s international mobile marketing efforts and concluded that the campaign had all the hallmarks of a successful campaign. The campaign was cohesive and well planned, and was run as a proper marketing campaign, that just happened to be executed in the mobile market.

While short, one-off campaigns have merit and can be a successful way to promote a new product or run a competition, it is important that they are part of an overall long-term strategy. Marketing campaigns require research, clear objectives, strategy, effective tactics and to be evaluated. Mobile marketing campaigns should be treated in the same way.

Mobile marketing campaigns are great for promoting new products and a perfect competition mechanism, but the ease of implementation and cost effectiveness can result in businesses using mobile marketing without planning ahead. To ensure that a business gets the best value for money, the rules that apply to traditional marketing mediums should also apply to mobile marketing.

Integrating a mobile marketing component into a broad overarching media strategy, and having clear goals for the strategy and its components will ensure that a business will get the best value for their advertising spend.

Visit www.txt2get.com.au to see how flexible mobile marketing campaigns can be, and how your business can benefit.

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A recent mobile marketing conference in New York discussed the effectiveness of mobile campaigns and the key to developing a successful campaign.

The Interactive Advertising Bureau’s Marketplace: Mobile conference panellists discussed effective campaigns and how to figure out the right mix for a successful mobile campaign.

The attendees agreed that there is no one size fits all answer to developing a mobile marketing campaign. When developing a new campaign it is important to look at the technology available, the levels of access to mobile technology and how mobile marketing would fit into advertising methodologies in the region. Findings of the conference indicated that it was important to have cohesive campaign goals, but targeted for the local audience.

A closer look at the mobile marketing campaign of a major computer hardware company showed the importance of allowing for the region’s unique characteristics when developing campaigns. The company’s effort in Indonesia paid off with a change of focus. The company moved away from smart phone technology to focus on feature phone technology, the predominant technology in the region. The company managed to maximise their campaign with a closer look at their target audience.

The panellists also discussed the importance of ensuring mobile marketing campaigns were still developed with the rules of basic marketing in mind. Advertisers were reminded that mobile marketing is an effective tool, but only when used correctly.

Panellists advised advertisers to not “just go mobile for mobile’s sake”. Mobile marketing is a powerful and extremely cost effective way to increase interest in a business. But to get the best results from any campaign, it is important to have clear and measurable objectives. To increase the effectiveness of a mobile marketing campaign, it is important to make it a star of the campaign.

A strong mobile marketing presence in a campaign will ensure that a business will reach the highest number of potential clients.

Visit wwwww.txt2get.com.au to learn more about this easy to implement and highly rewarding mobile marketing tool.

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Customers are exposed to ads multiple times, the more they hear it the more they will register. Advertisers need to remember this while developing advertising campaigns.

Customers are exposed to ads multiple times and might not realise they want more information until they have heard it a few times.

Once the advertisment has captured a consumer, they will decided to respond. In this case, the consumer will concentrate on the last 10 seconds of the advertisement compared to the first 20. This is where mobile response option should be included.

A consumer wanting to take up an offer in an ad will be actively listening for ways to accept the offer or find out more information. Their attention is high, so you have the opportunity to add an extra call-to-action. Including a text marketing interaction option provides consumers with a quick and easy way to interact with a business and register their interest in the product on offer.

Some consumers will have time to stop and got to a computer to look up a website, others might be able to call a freecall number, but it is likely that most will not be able to stop. Giving the consumers a simple third option increases the likelihood of responses, especially when that third option is the swift and efficient text marketing alternative.

Text marketing allows advertisers the chance to promote their product further, or advise that a sales person will be in touch. Responses can include further contact details straight to a consumer’s phone to follow up later.

Each new campaign can have a different text message response, it’s an easy and flexible way to increase the effectiveness of an advertising campaign.

Learn more about mobile marketing. Stop by www.txt2get.com.au where you can find out all about text marketing and what it can do for you.

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The importance of mobile marketing is reaching the top levels of management, highlighted by the purchase of a mobile marketing company by a major American media group. The purchase was designed to bring the mobile marketing capability in house.

The move by the company was to capture a piece of the growing market and to allow them to bring the critical part of the marketing strategy in house.

Meredith owns a number of subscription magazine titles and websites. They had bought a share in the mobile marketing company previously, before deciding to purchase the company outright. The move allows the company to offer integrated marketing solutions to both internal and external customers.

But businesses don’t need to buy another company to integrate mobile marketing into their own campaigns. All it takes is planning a campaign, figuring out what the goals are and then taking a few easy steps to set it up.

The most challenging part in setting up your business’s mobile marketing campaign is choosing which word you want as your SMS key word. Many mobile marketing companies have a simple online process that allows clients to set up and manage their own campaigns with a minimum of fuss.

Making the keyword and SMS text number a prominent part of television, radio and print campaigns allows a business to provide an easy and effective way to interact with customers. Integrating it into a marketing campaign ensures a business is making the most of their air time and optimizing their advertising spend.

Make sure your business is ahead of competitors by including this rapidly growing and valuable tool in your future campaigns.

Visit www.txt2get.com.au to take a look at mobile marketing made simple and how this booming form of communication can work for you.

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Too many ads simulate interest but fall short on facilitating responses and sales. Advertisers need to think like customers to grab those potential sales.

Time is a precious commodity, and customers have busy lives too. Not everyone has a pen handy to write down a web address or time to call a freecall number. Advertisers are failing to turn immediate interest in an ad into a sale.

Text marketing is an easy way for advertisers to provide a fast and effective option for customers to follow up their interest in an ad.

Telling a customer to call a number, or go to a website assumes that the customer will remember the long number or address, and it assumes that they have the 5-10 minutes to do this. Customers could be anywhere when they see this ad, or they simply don’t have the time.

A short word sent off in a text takes under 30 seconds. Text marketing allows time-strapped customers the opportunity to be sent further information, directly to their phones, without having to stop everything and take the time to follow it up. The customer then has the information they need, right there, to either follow up when they have the time, or the business can call them at a later time. This makes life easier for the customers and provides businesses with a solid lead to follow up on. And even better, customers can get a response no matter what time of the day.

Mobile marketing provides an opportunity to show a company has good customer relations, and provides efficient service before a customer is even aware they want to be a customer. By providing an easy way to interact with the company through mobile marketing, a business shows it is thinking about what is easiest for the customer.

Visit www.txt2get.com.au, to see how text marketing can help your business think like a customer and gain sales.

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SMS Marketing is one of the best forms of supplementary advertising and may just be the best kept secret in marketing. It provides a quantifiable method of engaging with consumers, one that can drastically increase interaction with your advertisements.

Spicers, a New Zealand financial planning and investment firm incorporated an SMS marketing segment into their latest radio campaign. The campaign offered three different ways in which consumers could interact with the advertisement: text, internet and a free phone number. The results were simply staggering, with SMS the preferred method of interaction by 75% of respondents. Statistically, the mobile marketing component of this campaign tripled the number of responses compared with those received via the telephone and internet.

Black and White, a player in the New Zealand cellphone market showed that the results received by Spicers were far from an aberration, achieving similar results when they offered SMS as a method of interaction with their advertisements. Initially, their campaign offered two separate ways in which consumers could engage with Black and White - a free phone telephone number or via an SMS keyword. The number of SMS responses dwarfed those received via the freephone, to the point where Black and White did away with the freephone number, utilizing SMS as their sole method of interaction.

So why is SMS by far the most popular method of interaction chosen by respondents?

Social protocol is an important factor to consider as it can be a key determinant in the decision of many to text. Calling can be impractical and is often considered inappropriate, whereas texting is simple, quiet and quick. Responding via the internet is generally not an option, as computers are far less likely to be accessible compared with mobile phones.

Keen to raise the number of people interacting with your advertisements? Visit www.txt2get.com to see howmobile marketing can improve the response rates of your campaign.

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Mobile coupons are one of the latest and most effective ways in which businesses can get their products and services in the hands of consumers.

What are Mobile Coupons?

Mobile coupons work just the same way as regular coupons, carrying all of the same advantages whilst possessing some unique strengths of their own. Instead of sending out paper coupons via the mail, mobile coupons are coupons sent directly to consumers mobile telephones, with their permission of course.

What are the advantages over regular coupons?

Mobile coupons present a more efficient and effective use of advertising expenditure when compared with traditional paper coupons. These classic coupons, distributed via the post are incredibly expensive, with businesses copping for design, printing and delivery. When viewed in terms of the redemption rates which at times are less than 1%, the return on the capital investment is minimal.

Mobile coupons on the other hand offer businesses the opportunity to target consumers who have opted into their database of customers. Not only does this significantly improve redemption rates, it lets businesses if need be target their campaign to certain demographics, all contained within their database. Mobile coupons also create a personal link between advertisers and customers, compared with a bulk dispatch usually associated with coupon distribution.

How can they help my business?

One of the key ways mobile coupons help your business, is by increasing the expenditure of current clients by getting them in store more frequently as well as attracting a whole new customer base. By increasing the amount of traffic within the store, the number of non-coupon purchases is also likely to rise, items which are sold at full profit margin.

Additionally, mobile coupons provide a cheap and effective method of improving rapport with customers whilst providing a measurable form of marketing. Coupons can be counted, as can the amount of capital brought in by customers initially attracted by coupons.

Want to use mobile coupons for your mobile marketing ? Then contact www.txt2get.com today!

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With the contemporary economic climate the way it is, many companies are facing budget cut backs, with multiple departments becoming increasingly accountable for the capital they expend. This is also true for marketing departments, who are facing pressure to produce quantifiable results in order to justify their budgets. The ability to do so is why mobile marketing is one of the most valuable forms of supplementary advertising as it allows marketers to access up to date information in order to assess the success of their campaigns.

With this in mind, let’s look at what is needed to run a successful mobile marketing campaign:

Define the metrics that are going to be measured - What empirical data will be used to quantify the success rate of the campaign? Some examples could include: Increased profits, customer acquisitions, customer brand awareness or data collection.

Define the upfront cost as well as the ongoing costs of the text campaign - Determining the start up costs as well as the ongoing expenditure will ensure that the correct type of mobile marketing can be implemented from the get go.

Review the cost of SMS marketing compared with alternative advertising ventures- Compare the results and the costs to more traditional forms of marketing. Calculate the return you’re receiving on your investment in terms of the pre-defined metric to determine whether the campaign was successful.

A carefully planned mobile marketing campaign prohibits wasting money where advertising is not cost effective. In turn, it identifies areas that are producing results and could potentially be expanded.

A New Zealand company planning a nationwide “Children’s Day incorporated a mobile marketing segment into their campaign, from which they were able to see which form of advertising was most effective. The results were particularly useful as they determined newspaper advertising was receiving by far the biggest response compared to radio advertising. From this, resources will be able to be more efficiently allocated for future campaigns.

Looking to find the best deal on mobile marketing, then visit ww.txt2get.com to find the best advice for you.

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